An important conversation in entrepreneurship focuses on the question of whether entrepreneurial opportunities are objective or subjective. The discovery view suggests that they are objective. The creation view suggests they are subjective. Resolving the debate requires first understanding what objectivity is for any social phenomena. The debate can then be disaggregated into two questions: Are entrepreneurial opportunities ontologically subjective and can they be epistemologically objective? The answer to both questions is “Yes.” Transforming a completely subjective opportunity into an epistemologically objective opportunity requires changing beliefs—of consumers, employees, governments, and other stakeholders—along with the rights and responsibilities of these stakeholders vis-a-vis the entity created to exploit an opportunity. This view of opportunities has important implications for social science research more broadly, as well as management and entrepreneurship, specifically.

中文翻译：

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社会目标和创业机会

创业中的一个重要对话集中在创业机会是客观的还是主观的问题上。发现观点表明它们是客观的。创造观表明它们是主观的。解决争论首先需要了解任何社会现象的客观性。然后，辩论可以分解为两个问题：创业机会在本体论上是主观的吗？它们可以在认识论上是客观的吗？这两个问题的答案都是“是”。将完全主观的机会转变为认识论上的客观机会需要改变消费者、员工、政府和其他利益相关者的信念，以及这些利益相关者相对于为利用机会而创建的实体的权利和责任。