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Student Mobility in Transnational Higher Education: Study Abroad at International Branch Campuses
Journal of Studies in International Education ( IF 2.726 ) Pub Date : 2020-10-13 , DOI: 10.1177/1028315320964289
Stephen Wilkins 1 , Lan He 2
Affiliation  

The purpose of this research is to investigate the extent to which universities actively encourage students to participate in study abroad at an international branch campus (IBC) owned by the university. We suggest that the quality of information on study abroad provided by an institution in its website may be a good indicator of the institution’s ambition (or not) to have students moving from the home university to a branch campus for study abroad. The selected institution websites were subjected to mixed-method data analysis, which included a content analysis procedure. It was found that some universities appear motivated to achieve IBC-based study abroad and demonstrate the required marketing communication competencies required, while other institutions possibly lack motivation and/or marketing competency. To effectively promote IBC-based study abroad, we advise universities to address the student decision-making process, as suggested by the hierarchy of effects model.



中文翻译:

跨国高等教育的学生流动性:在国际分校的留学

这项研究的目的是调查大学积极鼓励学生在大学拥有的国际分支校园(IBC)出国学习的程度。我们建议,机构在其网站上提供的出国留学信息质量可能很好地表明了该机构是否希望学生从本国大学迁移到分支机构校园以出国留学。选定的机构网站经过混合方法数据分析,其中包括内容分析程序。结果发现,有些大学似乎有动机去国外学习基于IBC的课程,并证明所需的市场传播能力,而其他大学则可能缺乏动机和/或市场能力。

更新日期:2020-10-13
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