Artificial intelligence (AI) has brought rapid innovations in recent years, transforming both business and society. This paper offers a new perspective on whether, and how, AI can be employed in coaching as a key HRD tool. We provide a definition of the concept of AI coaching and differentiate it from related concepts. We also challenge the assumption that AI coaching is feasible by challenging its capability to lead through a systematic coaching process and to establish a working alliance to clients. Based on these evaluations, AI coaching seems to encounter the greatest difficulties in the clients’ problem identification and in delivering individual feedback, which may limit its effectiveness. However, AI generally appears capable of guiding clients through many steps in the coaching process and establishing working alliances. We offer specific recommendations for HRD professionals and organizations, coaches, and developers of AI coaching programs on how AI coaching can contribute to enhance coaching practice. Combined with its lower costs and wider target group, AI coaching will likely transform the coaching profession and provide a future HRD tool.

近年来，人工智能（AI）带来了快速的创新，改变了商业和社会。本文提供了关于AI是否以及如何作为指导HRD工具在教练中使用的新视角。我们提供了AI指导概念的定义，并将其与相关概念区分开。我们还通过挑战其通过系统的指导流程进行领导并与客户建立工作联盟的能力来挑战AI指导可行的假设。基于这些评估，人工智能教练似乎在识别客户问题和提供个人反馈方面遇到最大的困难，这可能会限制其有效性。但是，人工智能通常看起来能够指导客户在教练过程中的许多步骤并建立有效的联盟。我们为HRD专业人士和组织，教练以及AI教练计划的开发人员提供了具体的建议，以指导AI教练如何有助于增强教练实践。结合其较低的成本和更广泛的目标群体，人工智能教练可能会改变教练的职业并提供未来的人力资源开发工具。