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Disrupting the Disruptors or Enhancing Them? How Blockchain Reshapes Two‐Sided Platforms
Journal of Product Innovation Management ( IF 10.5 ) Pub Date : 2020-11-28 , DOI: 10.1111/jpim.12557
Daniel Trabucchi , Antonella Moretto , Tommaso Buganza , Alan MacCormack

The importance of platform‐based businesses in the modern economy is growing continuously and becoming increasingly relevant. Specifically, the deployment of digital technologies has enhanced the applicability of two‐sided business models, enabling companies to act not just as builders and owners of assets, but also as orchestrators of external resources. Management research has, therefore, focused increasingly on the unique aspects of this model. At the center of a two‐sided platform there is a platform provider that enables a transaction between the sides, reducing the relative transaction costs. However, in recent years, a new technology emerged that challenges some of the underlying assumptions of this model: the blockchain. Blockchain enables the creation of a peer‐to‐peer network that is able to authenticate transactions, upon which applications and services may be built. It allows users to conduct transactions without the need for a central platform.

中文翻译:

扰乱破坏者还是增强他们?区块链如何重塑双向平台

基于平台的业务在现代经济中的重要性正在不断增长,并且变得越来越重要。具体而言,数字技术的部署增强了双面业务模型的适用性,使公司不仅可以充当资产的建设者和所有者,还可以充当协调者外部资源。因此,管理研究越来越关注此模型的独特方面。在双向平台的中心,有一个平台提供程序,可以在双方之间进行交易,从而降低了相对交易成本。但是,近年来,出现了一种新技术,该技术挑战了该模型的一些基本假设:区块链。区块链可以创建一个对等网络,该网络能够对交易进行身份验证,并在此基础上构建应用程序和服务。它允许用户进行交易无需中央平台。
更新日期:2020-11-28
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