This study explored the relationship between social media (SM) use and creativity. The data collected from 407 participants included indicators such as time spent using SM, frequency of SM use, purposes for using SM, and the nature of SM use. The data involved two aspects of creativity: ideational behavior and creative activity and accomplishment. Correlational analyses indicate that SM use is positively related to both creativity measures. Overall, the active use of SM (e.g., sending a post) is more related to creativity than the passive use (e.g., reading others’ posts); and the link between creativity and SM use is more evident for certain platforms (i.e., Twitter) than others (e.g., Instagram). Ideational behavior and creative activity were also found to be higher among those who use SM primarily for expressing their ideas and opinions, gleaning information on topics to discuss and self‐education and learning compared with those who use it primarily for entertainment or relaxation. None of the creativity measures used was related to extraversion and excessive use of SM. Our findings indicate that SM is not necessarily a negative factor for creativity; it may even be a useful platform to support new ideas and projects.

中文翻译：

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社交媒体的使用和创造力：探讨对思想行为和创造活动的影响

这项研究探讨了社交媒体（SM）使用与创造力之间的关系。从407位参与者收集的数据包括指标，例如使用SM所花费的时间，使用SM的频率，使用SM的目的以及SM使用的性质。数据涉及创造力的两个方面：概念行为以及创造活动和成就。相关分析表明，SM的使用与两种创造力度量均呈正相关。总体而言，SM的主动使用（例如，发送帖子）比被动使用（例如，阅读他人的帖子）与创造力更相关；在某些平台（例如Twitter）上，创造力和SM使用之间的联系比其他平台（例如Instagram）更明显。在那些主要使用SM来表达自己的想法和观点的人中，想法行为和创造性活动也被发现较高，与主要将其用于娱乐或休闲的人相比，收集了有关讨论和自我教育与学习的主题的信息。所使用的创造力措施均与外向性和过度使用SM有关。我们的发现表明，SM不一定是创造力的消极因素。它甚至可能是支持新想法和新项目的有用平台。