Two decades ago, a personally-addressed ten-page survey printed on salmon-colored stock appeared in my campus mailbox. An accompanying letter explained that the sender was a student collecting data for a graduate-level thesis and included contact information for the thesis advisor … in marketing. It was the one and only ‘Consumer Durable Goods Study’ I would ever receive as an applied linguist.

中文翻译：

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尤里卡！或者，我是如何学会停止担忧并热爱这项调查的

二十年前，我的校园邮箱里出现了一份印在鲑鱼色纸上的十页调查问卷。一封随附的信解释说，发件人是一名学生，为研究生论文收集数据，并包括论文顾问的联系信息……在市场营销中。这是我作为应用语言学家收到的唯一一份“耐用消费品研究”。