This article discusses semiotic connections among linguistic prosody, the body, and forms of physical activity. A quantitative study of the instructional styles of bodybuilding and yoga instructors on YouTube shows that bodybuilding instructors employ faster articulation rates and higher pitch (F0) than yoga instructors. We argue that articulation rate and pitch become semiotically linked to notions of energy, and the differences in the instructors’ styles are rooted in differences in levels of embodied energy that bodybuilding and yoga are assumed to require. Instructors employ linguistic features that reflect these ideologies of their activities, and in doing so, present themselves as embodied instantiations of their respective practices. This study shows that ideologies of the body as a physically active doer of things provide an important source for the generation of iconic, energy-related meanings. Crucially, we show that ideological notions of energy and embodied iconicity can drive group-level patterns of linguistic variation. (Prosody, iconicity, style, embodiment, social meaning, ideology)*

本文讨论了语言韵律、身体和身体活动形式之间的符号学联系。YouTube 上对健美和瑜伽教练教学风格的定量研究表明，健美教练比瑜伽教练采用更快的发音速度和更高的音调 (F0)。我们认为，发音速度和音高在符号学上与能量概念相关联，而教练风格的差异植根于假设健美和瑜伽所需的具体能量水平的差异。教师使用反映他们活动的这些意识形态的语言特征，并在这样做时将自己呈现为他们各自实践的具体实例。这项研究表明，身体作为一种身体活跃的行为者的意识形态为产生标志性的、与能量相关的意义提供了重要来源。至关重要的是，我们表明，能量和具身象似性的意识形态概念可以推动群体层面的语言变异模式。（韵律、象似性、风格、体现、社会意义、意识形态）*