This article investigates sexual and gender ideologies in online dating profiles of Sebian gay men using corpus-linguistic and discourse-analytic methods. Selected keywords are analysed in context, and particular attention is paid to collocation patterns, including grammatical collocates that are shown to carry discursive relevance beyond style. The analysis reveals that repeated associations centre on concepts of masculinity and normality, in a local indexical order of ‘proper’ manhood, sexuality, global modernity, and national identity. Overall, the texts are most strongly characterized by adversarial distance towards certain gay men, operating in normalizing assimilation to the national (heterosexual) citizen ideal. A broader mechanism, termed recursive normalisation, is described as underpinning the observed patterns. The findings are further discussed as highlighting the pitfalls of theory and social movements focused on social assimilation, arguing for the need for further queer linguistic deconstruction of the normalising discourses that intersect marginalized communities and broader, systemic hegemonies. (Gay men, online dating, masculinity, recursive normalization)

中文翻译：

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选择新自由主义男子气概的理想：塞尔维亚男同性恋者数字约会档案中的阳刚之气、规范性和递归正常化

本文使用语料库语言和话语分析方法调查了 Sebian 男同性恋者在线约会档案中的性和性别意识形态。在上下文中分析选定的关键字，并特别注意搭配模式，包括显示出具有超越风格的话语相关性的语法搭配。分析表明，重复的联想集中在阳刚之气和正常性的概念上，按照“适当的”男子气概、性欲、全球现代性和国家认同的地方索引顺序。总体而言，这些文本最强烈的特点是对某些男同性恋者的敌对距离，从而使对国家（异性恋）公民理想的同化正常化。一种更广泛的机制，称为递归归一化，被描述为支持观察到的模式。这些发现被进一步讨论为强调理论和社会运动的缺陷，关注社会同化，认为需要对与边缘化社区和更广泛的系统霸权相交的正常化话语进行进一步的酷儿语言解构。（男同性恋、网上约会、阳刚之气、递归归一化）