Entrepreneurial orientation (EO) is a key factor in the creation and development of companies. This study examines the CEO's personal background (personality, proactivity and resistance to change) and its influence on the EO of the organization to determine which factors enhance or weaken EO. We achieve this goal through quantitative research, developing a structural equations model with partial least squares to analyse a sample of 358 Spanish SMEs from different sectors. The results suggest that specific personality dimensions exert substantial influence on the organization's EO. We also analyse individual proactivity and resistance to change as conduits for the effect of personality dimensions on the company's EO.

创业导向（EO）是公司创建和发展的关键因素。本研究考察了 CEO 的个人背景（个性、主动性和对变革的抵抗力）及其对组织 EO 的影响，以确定哪些因素增强或削弱了 EO。我们通过定量研究实现了这一目标，开发了一个具有偏最小二乘法的结构方程模型来分析来自不同行业的 358 家西班牙中小企业的样本。结果表明，特定的人格维度对组织的 EO 产生重大影响。我们还分析了个人的主动性和对变革的抵制，以此作为人格维度对公司 EO 影响的渠道。