Abstract

This study analyses written and spoken corpora of three South African political party leaders (Jacob Zuma of the African National Congress [ANC], Mmusi Maimane of the Democratic Alliance [DA], and Julius Malema of the Economic Freedom Fighters [EFF]) in different discourse contexts. A mixed-methods approach was used to collect the data, while Critical Discourse Analysis and text analysis constituted the analytical framework. Twelve political-leader speeches (four each), three senior party official interviews, and seventeen focus group interviews with the voting public were explored as data. The findings established that each political leader had his own persuasive strategies and choice of words, usually aligned with his ideological and personal agenda, and that these political leaders were not entirely responsible for their speeches. The study concludes that these political leaders used and chose words strategically in their speeches to persuade and manipulate their audiences.

摘要

这项研究分析了三个南非政党领导人（非洲人国民大会[ANC]的雅各布·祖玛，民主联盟[DA]的姆穆西·迈曼尼和经济自由战士[EFF]的朱利叶斯·马利马）的书面和口头语料库。话语语境。混合方法用于收集数据，而关键话语分析和文本分析构成了分析框架。作为数据，探讨了十二次政治领导人演讲（每次四次），三名高级党官员访谈和十七次与投票公众的焦点小组访谈。调查结果表明，每位政治领导人都有自己的说服策略和措辞选择，通常与他的意识形态和个人议程相吻合，并且这些政治领导人并不完全对自己的讲话负责。