This study focuses on the creation of economic innovation out of tradition in small–medium‐size hospitality industry enterprises in the north‐eastern part of Thailand. We looked at the role of the roots of the business on its development and the roots vary from existing old traditional accommodations, to accommodations that developed out of a restaurants or a totally different types of hospitality related or unrelated businesses. We also looked as hospitality institutions that developed out of an existing building that could house accommodations or be expanded to a hotel. With the structure naturally comes the location. In real estate as in tourism location plays a very important role, location, location and location. So a three‐star hotel may have developed out of a homestay or a bed and breakfast or a simple family restaurant. We did not look at the hotels that were the result of planned developments of real estate developer and hotel franchise operator. Innovation is broadly defined as a new idea, method or product. Product, process or service innovations may have their roots in the traditions of the business. Traditions are long established customs, believes that have been transmitted over generations or time in general terms. The study is quantitative in nature and explored a convenience sample 100 small–medium‐size hospitality enterprises in the north‐eastern part of Thailand by administrating a pretested survey to the owner/operators. The sample is a good representation of the hospitality industry in Thailand under the business model of tradition as an engine for innovation and the ongoing academic debate which generates implications for hospitality industry best practices and as strategic resource.

中文翻译：

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泰国东北部传统传统的中小型企业的酒店业经济创新

这项研究的重点是在泰国东北部的中小型酒店业企业中，根据传统创造经济创新。我们研究了企业根源在其发展中所扮演的角色，其根源从现有的旧传统住房到从饭店发展出来的住房或与招待相关或不相关的商务的完全不同类型。我们还把酒店服务机构看做是从现有的建筑物中发展出来的，该建筑物可以容纳住宿或扩展为酒店。结构自然会带来位置。在房地产业和旅游业中，位置，位置，位置和位置都起着非常重要的作用。因此，一家三星级酒店可能已经脱离了寄宿家庭，住宿加早餐旅馆或一家简单的家庭餐馆。我们没有考虑那些由房地产开发商和酒店特许经营者的计划开发产生的酒店。创新被广义地定义为一种新的思想，方法或产品。产品，流程或服务创新可能源于业务传统。传统是由来已久的习俗，人们普遍认为这些习俗已经世代相传。该研究本质上是定量的，并通过对所有者/经营者进行预先测试的调查，探索了泰国东北部一家方便样本的100家中小型酒店企业。