Strategy research views firms' diverse experience base as critical to new product success. It also champions strategy-by-doing in entrepreneurial settings. This study juxtaposes and bridges these two perspectives to better understand product development. We propose that while a firm's product portfolio diversity contributes to new product success only to a certain degree, design iteration—a postlaunch strategy-by-doing approach—is positively associated with new product performance. Our core contribution points to a complementary relationship: strategy-by-doing helps mitigate the capacity constraints problem that prevents firms from successfully adapting product development capabilities to a dynamic market. Our analysis of a sample of 2,182 nascent mobile apps from 564 top producers in the U.S. market supports our hypotheses. We discuss implications for product development, strategy-by-doing, and technology innovation literature.

中文翻译：

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经验基础、实践策略和新产品性能

战略研究将公司多样化的经验基础视为新产品成功的关键。它还支持在创业环境中采取战略行动。本研究将这两种观点并列并连接起来，以更好地理解产品开发。我们提出，虽然公司的产品组合多样性仅在一定程度上有助于新产品的成功，但设计迭代——一种发布后的战略方法——与新产品的性能呈正相关。我们的核心贡献指向了一种互补关系：逐项战略有助于缓解阻碍公司成功将产品开发能力适应动态市场的能力限制问题。我们对来自美国市场 564 家顶级生产商的 2,182 款新兴移动应用程序样本的分析支持了我们的假设。