Some Airbnb host communities display the characteristics of neotribes. The neo-tribe literature offers rich insights into the life of a neo-tribe, but their formation and ongoing functioning remain under-researched. This paper investigates these issues using a netnographic approach that explored the formation and practices of a Tasmanian Airbnb Host Forum. The results reveal the reason for its formation and the functions of the neo-tribe, particularly as a support mechanism for hosts and defiance against perceived marginalisation by the tourism industry that has refused to embrace hosts; residents who viewed hosts as traitors; the government who regulates their entrepreneurial activities; and the media who vilified them. This study contributes to theory by developing knowledge on the stages of neotribal formation, and the influence that these stages have upon the ongoing function of the tribe.

一些Airbnb接待社区表现出新部落的特征。新部落文献为新部落的生活提供了丰富的见解，但它们的形成和正在进行的功能仍未得到充分研究。本文使用网络技术方法研究了这些问题，该方法探讨了塔斯马尼亚爱彼迎房东论坛的形成和实践。结果揭示了新部落形成的原因和新部落的功能，特别是作为东道主的支持机制和对拒绝接纳东道主的旅游业的边缘化的蔑视。视寄主为叛徒的居民；规范其创业活动的政府；以及诽谤他们的媒体。这项研究通过发展有关新部落形成阶段的知识，为理论做出了贡献，