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Perceptions of the role of traditional and social media in communicating corruption
Sport Management Review ( IF 5.589 ) Pub Date : 2020-11-15 , DOI: 10.1016/j.smr.2020.08.002
Argyro Elisavet Manoli 1 , Comille Bandura 1
Affiliation  

Traditional and social media are widely recognised for the role they play in communicating corruption, while even influencing the way in which corruption is perceived. Knowing that not all corruption is perceived the same, due to its various forms and manifestations, the authors flip the question and explore how the perceived severity of corruption influences people’s views on the role that traditional and social media play in communicating it within the context of sport. The authors collected data from 18 focus groups, involving a total of 99 participants in the UK, thereby uncovering the wide spectrum of perceived roles that traditional and social media play in communicating corruption in sport, ranging from informative to misleading, and from democratic tools that enhance self-reflection to broadcasters of ‘fake news’ respectively. What is also highlighted in the study is the reverse analogy observed between the perceived severity of corruption and people’s positive predisposition towards both traditional and social media. Apart from expanding the understanding of the perceived role of traditional and social media in communicating corruption, this study underlines that the volatility of perceptions towards the media can impact people’s future interest in and engagement with traditional and social media.



中文翻译:

对传统媒体和社交媒体在传播腐败中的作用的认识

传统媒体和社交媒体因其在传达腐败中所扮演的角色而受到广泛认可,甚至影响了人们对腐败的认知方式。作者知道,由于腐败的形式和表现形式不同,人们对腐败的感知也不尽相同,因此作者提出了一个问题,并探讨了腐败的严重程度如何影响人们对传统媒体和社交媒体在传播和传播中所起的作用的看法。运动。作者从18个焦点小组收集数据,涉及英国的99名参与者,从而揭示了传统和社交媒体在传播体育腐败中所发挥的广泛感知作用,从信息到误导,以及从民主工具中获取。分别增强对“假新闻”广播公司的自我反省。该研究还强调指出的是,人们对腐败的感知程度与人们对传统媒体和社交媒体的积极倾向之间存在着相反的类比。该研究除了扩展了对传统媒体和社交媒体在传播腐败中的作用的认识之外,还强调人们对媒体的看法的波动会影响人们未来对传统媒体和社交媒体的兴趣和参与度。

更新日期:2020-12-23
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