Girls’ magazines play an important role in female adolescents’ identity and their constructions of femininity. Despite breast development being common to all female adolescents, and breasts being a key signifier of femininity, the representation of breasts in girls’ magazines has not been investigated. A Foucauldian discourse analysis was conducted to understand the ways in which breasts are represented in two popular girls’ magazines (Teen Vogue and Seventeen). Articles in Seventeen promoted a contradictory and potentially confusing postfeminist discourse, supporting calls for Body Positivity, whilst at the same time framing breasts as problematic and encouraging girls to aspire to an ideal breast. The reader was positioned as a consumer with the purchase and wearing of bras offered as a neoliberal solution to these problems. In contrast, Teen Vogue articles conveyed a feminist informed Body Positivity discourse. Readers were positioned as active feminist advocates, incited to adopt radical, collective, political responses in order to challenge the potentially damaging messages surrounding breast ideals and sexualisation. We argue that consistent feminist messages are needed across and within media to support teenage girls in negotiating their bodies and identities.

中文翻译：

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女生杂志是怎么讲乳房的？

少女杂志在女性青少年的身份认同和女性气质的建构中扮演着重要的角色。尽管乳房发育对所有女性青少年来说都很常见，而且乳房是女性气质的一个关键标志，但尚未对女孩杂志中乳房的表现进行调查。进行了福柯式话语分析以了解乳房在两种流行的女孩杂志（《青少年时尚》和《十七岁》）中的表现方式。《十七岁》中的文章宣传了一种矛盾且可能令人困惑的后女权主义话语，支持对身体积极性的呼吁，同时将乳房视为有问题的并鼓励女孩向往理想的乳房。读者被定位为消费者，购买和佩戴胸罩作为解决这些问题的新自由主义解决方案。相比之下，青少年时尚文章传达了女性主义知情的身体积极性话语。读者被定位为积极的女权主义倡导者，被煽动采取激进的、集体的、政治的回应，以挑战围绕乳房理想和性化的潜在破坏性信息。我们认为，媒体之间和媒体内部需要一致的女权主义信息，以支持少女协商自己的身体和身份。