Fitspiration is a popular form of social media which outwardly promotes the pursuit of health and strength rather than of thinness. Content analyses, however, suggest that it is thematically similar to thinspiration, which is primarily associated with thinness and presents disordered eating as a lifestyle choice. Exposure to both reduces body satisfaction, but their effect has not been compared. Further, positive body image may act as a protective factor by reducing engagement in appearance comparisons. Female undergraduate students (N = 331) were randomly assigned to view fitspiration, thinspiration, or travel images, followed by measures of state body satisfaction, state appearance comparison, and positive body image. Viewing fitspiration and thinspiration resulted in lower body satisfaction than did viewing travel images. However, whereas women with higher positive body image appeared protected from thinspiration by engaging in lower appearance comparisons than did women with lower positive body image, this same effect was not observed in women who viewed fitspiration. The fact that positive body image is not protective against fitspiration suggests that fitspiration is just as harmful, if not more, than is thinspiration and highlights the need for media literacy programs targeting fitspiration and so-called “healthy living” websites.

Fitspiration是社交媒体的一种流行形式，它从外部促进对健康和力量的追求，而不是追求瘦弱。但是，内容分析表明，从理论上讲，它与稀薄呼吸相似，后者主要与稀薄有关，并提出饮食不当作为生活方式的选择。两者接触都会降低身体满意度，但尚未比较它们的作用。此外，通过减少外观比较中的参与度，积极的身体形象可以充当保护因素。女大学生（N= 331）被随机分配以查看贴身，瘦身或旅行图像，然后进行状态身体满意度，状态外观比较和阳性身体图像的测量。与观看旅行图像相比，观看健身和稀薄呼吸会导致身体满意度降低。但是，尽管具有较高正身体形象的女性与处于较低身体形象的女性相比，通过进行较低的外观比较似乎可以免受稀薄呼吸的困扰，但在观察到有通气的女性中未观察到相同的效果。积极的身体形象并不能预防抽风的事实表明，抽风与细呼吸同样有害（甚至更多），并凸显了针对扫盲和所谓“健康生活”网站的媒体素养计划的必要性。