This article explores the revival of fairness as the lodestar of EU competition enforcement. It considers the theory and evolving discourse of fairness, then identifies and evaluates examples of fairness‐oriented enforcement activity. Concluding that fairness represents a distinct development from the ‘hipster antitrust’ movement, the article suggests reasons to explain the shift, including a need to rehabilitate the social market economy in an age of market‐scepticism, and to facilitate the progressive expansion of competition law to address modern market failures.

中文翻译：

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公平与改善市场运作的挑战

本文探讨了公平作为欧盟竞争执法中心的复兴。它考虑了公平的理论和不断发展的论述，然后确定并评估了公平导向的执法活动的实例。得出结论认为，公平代表着与“行家反托拉斯”运动截然不同的发展，文章提出了解释这种转变的理由，包括在市场怀疑论时代必须恢复社会市场经济，并促进竞争法的逐步扩大解决现代市场失灵。