Commercialization is a primary interest within the nonprofit sector. Previous studies have investigated the relationship between commercialization and nonprofit donations in a wide variety of contexts. This meta‐analysis synthesizes the research on the relationship by using 295 effects from 25 primary studies and explains variations in effects within and across the studies by including a series of moderators in random‐effects meta‐regression models. The results indicate that commercialization crowds out donations. The crowding‐out effect is small. Moreover, the results indicate that mission‐driven commercial revenues return a more negative effect; international development and public benefit nonprofits return a more negative effect; and studies using longitudinal data demonstrate a more positive effect. This study suggests that nonprofit commercialization is more a question of how rather than whether. Devoting more scholarly attention to underlying mechanisms between commercial revenues and nonprofit donations is desirable.

中文翻译：

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商业化和非营利组织捐赠：荟萃分析评估和扩展

商业化是非营利部门的主要利益。先前的研究已经研究了在各种情况下商业化与非营利组织捐赠之间的关系。这项荟萃分析使用来自25项主要研究的295种效应综合了这种关系，并通过在随机效应的荟萃回归模型中加入一系列调节剂来解释研究内部和整个研究的效应差异。结果表明，商业化挤占了捐赠。挤出效应很小。此外，结果表明，任务驱动的商业收入产生了更大的负面影响。国际发展和公益性非营利组织带来的负面影响更大；使用纵向数据进行的研究显示出了更积极的效果。这项研究表明，非营利性商业化更多是关于如何而不是是否的问题。希望在学术上更多地关注商业收入与非营利组织捐赠之间的潜在机制。