Abstract This article presents a discourse analysis of affect as a social practice, and its semiotic role in stance-taking, and institutional identity. We make use of longitudinal ethnographic interviews from two different institutional contexts to explore how affect entwines with stance-taking to perform identities which emerge both synchronically and diachronically. We expose and discuss consistent patterns of affective practice, where speakers produce affected stances that highlight aspects of identity. We focus on a practice we have called connotative inversion: a switch in evaluation by a single speaker on the same discursive object over time. Via this inversion, a speaker performs competing, salient aspects of identity through materially present means.

中文翻译：

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制度认同的社会实践中的评价性影响：为内涵倒置提供理由

摘要 本文对作为一种社会实践的情感及其在立场和制度认同中的符号学作用进行了话语分析。我们利用来自两个不同制度背景的纵向民族志访谈来探索影响如何与立场采取交织在一起，以执行同步和历时出现的身份。我们揭示并讨论一致的情感实践模式，在这种模式下，演讲者会产生突出身份各个方面的受影响立场。我们专注于一种我们称之为内涵倒置的实践：随着时间的推移，单个说话者对同一话语对象的评价发生转变。通过这种倒置，说话者通过物质存在的方式表现出竞争性的、突出的身份方面。