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Innovation and Design in the Age of Artificial Intelligence
Journal of Product Innovation Management ( IF 10.5 ) Pub Date : 2020-04-22 , DOI: 10.1111/jpim.12523
Roberto Verganti , Luca Vendraminelli , Marco Iansiti

At the heart of any innovation process lies a fundamental practice: the way people create ideas and solve problems. This “decision making” side of innovation is what scholars and practitioners refer to as “design.” Decisions in innovation processes have so far been taken by humans. What happens when they can be substituted by machines? Artificial Intelligence (AI) brings data and algorithms to the core of the innovation processes. What are the implications of this diffusion of AI for our understanding of design and innovation? Is AI just another digital technology that, akin to many others, will not significantly question what we know about design? Or will it create transformations in design that current theoretical frameworks cannot capture?

中文翻译:

人工智能时代的创新与设计

任何创新过程的核心都是一项基本实践:人们创造想法和解决问题的方式。创新的这一“决策制定”方面被学者和实践者称为“设计”。迄今为止,人类已经做出了创新过程中的决定。当它们可以被机器替代时会发生什么?人工智能(AI)将数据和算法带到了创新过程的核心。AI的普及对我们对设计和创新的理解有什么影响?人工智能是否只是一种不会像其他许多数字技术那样对我们所了解的设计产生重大影响的数字技术?还是会在设计上产生当前理论框架无法捕捉到的转变?
更新日期:2020-04-22
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