Firms’ commitment to corporate social responsibility (CSR) can be a crucial factor in supply chain partnerships. This study examines the effect of CSR orientation incongruence on relationship performance. Drawing on the congruence theory literature, we posit that a firm's relationship performance may suffer when there is incongruence between the levels of CSR orientations of supply chain partners. Furthermore, we adopt a network perspective and argue that certain characteristics of a firm's egocentric social network (i.e., network centrality and network diversity) may moderate the linkage between CSR orientation incongruence and relationship performance. Our empirical study, which is based on dyadic data, indeed reveals that a firm's relationship performance is adversely affected when the firm and its major supply partner have incongruent levels of CSR orientations. Such a negative effect is moderated by the firm's egocentric social network. Specifically, the negative impact of incongruent CSR orientation is heightened if the firm occupies a central position in the egocentric network. Network diversity, however, plays a contrasting role as a firm's relationship performance may be less susceptible to incongruent CSR orientations when there is access to a diverse social network.

中文翻译：

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企业社会责任取向不一致和供应链关系绩效-网络视角

企业对企业社会责任（CSR）的承诺可能是供应链伙伴关系中的关键因素。这项研究探讨了CSR定向不一致对关系绩效的影响。根据同余理论文献，我们假设，当供应链合作伙伴的CSR取向水平不一致时，企业的关系绩效可能会受到影响。此外，我们从网络角度出发，认为企业以自我为中心的社交网络的某些特征（即网络中心性和网络多样性）可能会缓解企业社会责任取向不一致和关系绩效之间的联系。我们基于二元数据的实证研究确实表明，一家公司 当公司及其主要供应伙伴的企业社会责任导向水平不一致时，其关系绩效将受到不利影响。公司的以自我为中心的社交网络减轻了这种负面影响。具体而言，如果企业在以自我为中心的网络中占据中心位置，则会加剧企业社会责任定位不一致的负面影响。但是，网络多样性起着相反的作用，因为当访问多样化的社交网络时，公司的关系绩效可能不太容易受到企业社会责任取向不一致的影响。