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A conceptual framework for identifying key employee branding dimensions: A study of hospitality industry
Journal of Innovation & Knowledge ( IF 18.1 ) Pub Date : 2019-10-14 , DOI: 10.1016/j.jik.2019.08.003
Praveen Dhiman , Sangeeta Arora

The current research adds to the employee branding literature by building a conceptual framework to identify key employee branding dimensions in the context of the Indian hospitality industry that has been overlooked by the previous literature. A survey-based approach is employed on a sample of 421 customer-contact employees of the top ten luxury chain hotels, operating in five major tourist destinations of Northern India. The main thrust of the study is to gauge employees' perspectives concerning internal and external brand management efforts pursued by luxury chain hotels. Thus, a conceptual model was designed and tested through confirmatory factor analysis using Analysis of Moment Structures (AMOS v. 20). After reviewing the extant literature and conducting an empirical investigation, the study validates employee branding as a five-dimensional first-order reflective construct namely perceived brand-centred human resource management, perceived internal brand communication, perceived brand-specific transformational leadership, perceived brand-oriented support and perceived external brand prestige. The paper concludes with discussion, implications, provides limitations and directions for further research.



中文翻译:

识别关键员工品牌维度的概念框架:酒店业研究

当前的研究通过建立一个概念框架来识别在印度酒店业背景下关键的员工品牌维度,从而增加了员工品牌文献,而以前的文献却忽略了这一点。对印度北部五个主要旅游目的地的十大豪华连锁酒店的421名客户联系员工进行了抽样调查。该研究的主要目的是评估员工对豪华连锁酒店所追求的内部和外部品牌管理工作的看法。因此,设计了一个概念模型,并通过使用矩量结构分析(AMOS v。20)进行确认性因素分析来进行测试。在回顾了现有文献并进行了实证研究之后,该研究验证了员工品牌塑造是一个五维的一阶反思结构,即以品牌为中心的人力资源管理感知,以品牌为中心的内部沟通,以品牌为中心的转型领导,以品牌为导向的支持和以外部品牌声望。本文最后进行了讨论,暗示,为进一步研究提供了局限和方向。

更新日期:2019-10-14
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