ABSTRACT

An online review is composed of various information components (e.g., reviewer profile, review rating, and text), which may have impacts on its user simultaneously. However, while there is a growing interest in understanding the information value of online reviews, the potential interaction effects between different review components have rarely been examined. This study aims to explore the interaction effects on individual perception between review rating and review text in the online hotel review context. We conducted an analytical exercise using actual hotel reviews collected from three major review websites to understand the interaction effects that took place in real, potentially complex settings. Findings showed that review rating and review text interact with each other, and individual perception of hotel reviews varies with the interactions. Finally, we discuss the implications for the holistic perception of online reviews and interactive roles of review components as well as limitations and future research directions.

摘要

在线评论由各种信息组成（例如，评论者资料，评论评分和文字），这些信息可能同时对其用户产生影响。但是，尽管人们越来越了解在线评论的信息价值，但很少检查不同评论组件之间的潜在交互作用。这项研究旨在探讨在线酒店评论环境中评论评分和评论文字之间对个人感知的交互影响。我们使用从三个主要评论网站收集的实际酒店评论进行了分析，以了解在实际的，可能复杂的环境中发生的互动影响。结果表明，评论评分和评论文字相互影响，个人对酒店评价的看法随互动而变化。最后，我们讨论了对在线评论的整体感知和评论组件的交互作用以及局限性和未来研究方向的含义。