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Informed consumers? Students, choices and events management degrees
Journal of Hospitality, Leisure, Sport & Tourism Education ( IF 2.628 ) Pub Date : 2020-07-11 , DOI: 10.1016/j.jhlste.2020.100260
Katherine Dashper , Neil Ormerod , Thomas Fletcher , Dan Lomax , Alan Marvell , Andrew Bradley

Comparatively little is known about the extent to which students on vocational courses like events management fit within the student-as consumer framework and, in particular, why and how they decide to study for an events management degree. A study of 582 new events management undergraduates was undertaken at two UK universities. Survey and interview data illustrate that, although students demonstrated aspects of consumerist logic in valuing their degree predominantly in relation to their future careers, they based their choice of course and university largely on emotional, subjective criteria and so were not the ‘informed consumers’ espoused in public discourse.



中文翻译:

知情的消费者?学生,选择和事件管理学位

比较鲜为人知的是,在何种程度上像学生消费者框架内的事件管理适合职业课程,特别是,其中学生为什么^ h流量他们决定研究的一个事件管理学位。英国两所大学对582名新事件管理专业的本科生进行了研究。调查和访谈数据表明,尽管学生展示了消费主义逻辑的方面,主要是评估与自己未来的职业相关的学位,但他们的课程选择和大学选择主要基于情感,主观标准,因此并非“知情的消费者”所拥护。在公共话语中。

更新日期:2020-07-11
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