January 1, 2018: The new Editorial team starts accepting new manuscripts at the Journal of Consumer Psychology. The Editor‐in‐Chief, Anirban Mukhopadhyay, has two previous years of experience.January 31, 2018: The new Editors on the team, Priya Raghubir (Research Reports), and Christian Wheeler (Research Articles), begin to wonder why they had ever said “Yes.” The shared sentiment is, “This job is relentless!”June 30, 2019: The three co‐editors celebrate the half‐way point which begets the classic question: Is our term half‐empty or is it half‐full?August 31, 2020: The team is counting down: Four months to go. We discuss the experience. What have we gotten from it? What costs have we borne? Has it been worth it?

Editorial roles naturally promote introspection regarding the nature and purpose of service to the field. Why did we devote three years of our lives, twenty hours every week, to journal service? This editorial is a result of that introspection and those discussions. We have two goals. Primarily, we wish to thank the members of our JCP community for the roles they have played—be they ad hoc reviewer, Editorial Review Board member, or Associate Editor—appreciating the costs they have undertaken. Our taking on the job as Editors made us keenly aware of their sacrifices. Without their timely, insightful, and constructive feedback to authors, exemplifying the positive aspects of the review process, the journal would be very different indeed.

This dedication is all the more impressive given recent events. The onset of the COVID‐19 pandemic in the early part of 2020 saw many established routines and processes upended. People everywhere, academics included, scrambled to deal with changes to their personal and professional lives, and the anxiety brought about by uncertainty. Possibly because the one thing people retained some control over was their research, the first half of 2020 saw an unprecedented peak in the number of new submissions—a 20% increase year on year. Amazingly, JCP review quality and timeliness both held firm, despite the increase in workloads and the fact that our AEs and reviewers were experiencing the same disruptions, uncertainty, and anxiety. The Journal and our authors thank you.

The second, and related, purpose of this editorial is to encourage those of you who are considering starting or increasing your service to journals to make an “eyes wide open” decision. We lay out what we have learned about the costs and benefits of journal service for you to appreciate what it takes to make a journal thrive.

2018年1月1日：新的编辑团队开始在《消费者心理学杂志》上接受新手稿。主编Anirban Mukhopadhyay有两年的工作经验。2018年1月31日：团队的新编辑Priya Raghubir（研究报告）和Christian Wheeler（研究文章）开始怀疑为什么他们会说“是”。共同的情感是：“这项工作不懈！” ，2019年6月30日：三位编辑共同庆祝中点，这一点引发了一个经典问题：我们的术语是半空还是半满？2020年8月31日：团队正在递减：还剩四个月。我们讨论经验。我们从中学到了什么？我们承担了什么费用？值得吗？

编辑角色自然会促进对该领域服务的性质和目的的内省。为什么我们要花三年的时间，每周二十个小时来从事日记服务？这篇社论是自省和讨论的结果。我们有两个目标。首先，我们要感谢JCP社区成员所扮演的角色（无论是特设审稿人，编辑审阅委员会委员还是副编辑），感谢他们所付出的成本。我们担任编辑的工作使我们敏锐地意识到他们的牺牲。如果没有及时，有见地和建设性的反馈给作者，从而体现出审稿过程的积极方面，该期刊的确将与众不同。

鉴于最近发生的事件，这种奉献精神更加令人印象深刻。2020年初COVID-19大流行开始，许多既定的程序和程序被颠覆了。世界各地的人们，包括学者在内，都争相应对个人和职业生活的变化，以及不确定性带来的焦虑。可能是因为人们只能控制自己的研究是一件事，所以2020年上半年，新提交的申请数量达到了前所未有的高峰-同比增长了20％。令人惊讶的是，尽管工作量增加并且我们的AE和审阅者经历了相同的干扰，不确定性和焦虑，但JCP的审阅质量和及时性都保持了坚挺。《日刊》和我们的作者感谢您。

本社论的第二个相关目的是鼓励那些正在考虑开始或增加对期刊的服务的人们做出“大开眼界”的决定。我们列出了我们所了解的有关日记服务的成本和收益的信息，以便您了解使日记蓬勃发展所需的一切。