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Platforms without borders? The international strategies of digital platform firms
Global Strategy Journal ( IF 7.393 ) Pub Date : 2019-01-08 , DOI: 10.1002/gsj.1336 Maximilian Stallkamp 1 , Andreas P. J. Schotter 2
Global Strategy Journal ( IF 7.393 ) Pub Date : 2019-01-08 , DOI: 10.1002/gsj.1336 Maximilian Stallkamp 1 , Andreas P. J. Schotter 2
Affiliation
Research Summary: Digitalization has enabled firms with so‐called platform business models to emerge in many sectors of the economy. By facilitating transactions between different groups of users (e.g., buyers and sellers), platform firms are disrupting industries around the world. However, little is known about the international strategies of platform firms, as research has mostly examined platforms in single‐country contexts. We address this gap by integrating insights from platform research in strategy and economics—specifically the notion of network externalities—with internalization theory. We extend the existing typology of network externalities by distinguishing between within‐country and cross‐country network externalities. We derive testable propositions regarding the foreign entry modes of platform firms, their international strategic posture (multidomestic vs. globally integrated), as well as foreign market selection criteria and market exit.
中文翻译:
平台无国界?数字平台公司的国际战略
研究摘要:数字化已使具有所谓平台业务模型的公司出现在经济的许多领域。通过促进不同用户组(例如,买主和卖主)之间的交易,平台公司正在扰乱世界各地的产业。但是,对于平台公司的国际战略知之甚少,因为研究主要是在单一国家的情况下检查平台。我们通过将战略和经济学平台研究的见解(特别是网络外部性的概念)与内部化理论相结合来解决这一差距。我们通过区分扩展网络外部性的存在类型学国家内部和越野网络外部性。我们得出有关平台公司的外国进入模式,其国际战略地位(多国与全球一体化)以及国外市场选择标准和市场退出的可验证的命题。
更新日期:2019-01-08
中文翻译:
平台无国界?数字平台公司的国际战略
研究摘要:数字化已使具有所谓平台业务模型的公司出现在经济的许多领域。通过促进不同用户组(例如,买主和卖主)之间的交易,平台公司正在扰乱世界各地的产业。但是,对于平台公司的国际战略知之甚少,因为研究主要是在单一国家的情况下检查平台。我们通过将战略和经济学平台研究的见解(特别是网络外部性的概念)与内部化理论相结合来解决这一差距。我们通过区分扩展网络外部性的存在类型学国家内部和越野网络外部性。我们得出有关平台公司的外国进入模式,其国际战略地位(多国与全球一体化)以及国外市场选择标准和市场退出的可验证的命题。