This article analyses the effects of technology‐mediated (i.e., social media) and in‐person communication (i.e., non‐verbal cues) on student satisfaction in a higher education context. Data were collected among 221 college students from the University of Valencia (UVEG) in Spain and analysed from the perspective of the respondents' national culture. Contrary to expectations, the results show that neither one of the social media aspects drives student satisfaction, thus providing support for the technology paradox literature. Instead, three non‐verbal communication cues are found to influence student satisfaction, i.e., paralanguage, kinesics, and chronemics. The moderating role of national culture on the examined relationships is also considered. The results reveal that national culture seems to only affect the relationship between chronemics and satisfaction.

中文翻译：

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技术交流和面对面交流对学生满意度的影响：民族文化的调节作用

本文分析了在高等教育背景下，技术为媒介（即社交媒体）和面对面的交流（即非言语提示）对学生满意度的影响。数据是从西班牙瓦伦西亚大学（UVEG）的221名大学生中收集的，并从受访者的民族文化角度进行了分析。与预期相反，结果表明，社交媒体中的任何一个都无法提高学生的满意度，因此也为技术悖论文献提供了支持。取而代之的是，发现了三种非言语交际暗示会影响学生的满意度，即，副语言，运动学和年代学。还考虑了民族文化在所考察的关系中的调节作用。