Cash crops such as specialty rice and other high‐value varieties produced for domestic and international markets are considered an increasing source of income for smallholder farmers in many Asian countries. The present study focuses on the factors affecting Vietnamese specialty rice farmers' choice of marketing channel and how their choice influences farm performance. The analysis has been conducted using multinomial logit and linear regression models on quantitative data collected from 280 specialty rice farmers in the Red River Delta, one of the main rice production regions in Vietnam. Results reveal that even though local collectors and wholesalers are still the most common recipients of farmers' goods in rural areas, reduction in transaction costs with regard to uncertainty influences farmers to choose modern marketing channels through collective action (via specialty rice farmer associations). This collective marketing channel helps farmers increase average prices received by US$0.028 per kg of paddy. Based on the results, manifold political implications are derived.

中文翻译：

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小农户销售渠道选择的决定因素：越南稻米业的证据

在许多亚洲国家，为国内和国际市场生产的经济作物，例如特种稻米和其他高价值品种，被认为是小农户收入的增长来源。本研究着重于影响越南特产稻农选择销售渠道的因素，以及他们的选择如何影响农场绩效。分析是使用多项对数和线性回归模型对从红河三角洲（越南主要稻米产区之一）的280名特种稻米农民收集的定量数据进行的。结果表明，即使当地的收藏家和批发商仍然是农村地区最普遍的农民商品接收者，由于不确定性而导致的交易成本的降低会影响农民通过集体行动（通过专业稻米农民协会）选择现代营销渠道。这种集体营销渠道帮助农民将平均价格提高了0.028美元/公斤。根据结果​​，得出了多种政治含义。