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Research on Channel Model and Price Dispersion of E-Commerce Market Based on Blockchain Technology
Wireless Communications and Mobile Computing ( IF 2.146 ) Pub Date : 2020-12-19 , DOI: 10.1155/2020/8824754
Qifeng Zhang 1 , Fei Liu 1, 2
Affiliation  

In order to accurately predict the channels and prices of the e-commerce market, and thereby control the cost of the e-commerce market, this paper studies the channel model and price dispersion of the e-commerce market from the perspective of suppliers. First, this paper establishes a model to analyze the price dispersion structure under different proportions of informed consumers and theoretically analyzes the objective reasons for continued price dispersion in the e-commerce market where search costs have fallen sharply. Then, this article combines theoretical models with empirical research to study the price and price differences between the two types of retailers. The results show that as consumers’ interest in retailers changes, prices will also change, and the degree of price dispersion in the e-commerce market has not yet converged. This research result has a good predictive effect on the pricing and market estimation of the e-commerce market and can control the cost of e-commerce operation and improve the competitiveness of the e-commerce market.

中文翻译:

基于区块链技术的电子商务市场渠道模型与价格分散研究

为了准确预测电子商务市场的渠道和价格,从而控制电子商务市场的成本,本文从供应商的角度研究了电子商务市场的渠道模型和价格分散。首先,本文建立了一个模型来分析不同知情消费者比例下的价格分散结构,并从理论上分析了搜索成本急剧下降的电子商务市场中持续价格分散的客观原因。然后,本文将理论模型与实证研究相结合,以研究两种类型零售商之间的价格和价格差异。结果表明,随着消费者对零售商的兴趣发生变化,价格也会发生变化,并且电子商务市场中的价格分散程度尚未收敛。
更新日期:2020-12-20
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