The authors of this study examined the impact of sense of presence on affective responses to a virtual reality experience and attitude towards a winter sport—luge. An experiment was implemented to compare virtual reality experience environments where a sense of presence was stimulated to the experimental group. Electroencephalogram was used to measure emotional arousal and self-report measures were used to assess attitudes. The experimental group with higher sense of presence showed higher arousal and attitude towards luge. While most of the literature of virtual reality has focused on creating a high-fidelity virtual environment, results of this study highlight the importance of creating an immersive environment in the physical space where a person experiences virtual reality. The authors further discuss the implications to scholars and managers.

该研究的作者探讨了存在感对虚拟现实体验的情感反应和对冬季运动（雪橇）态度的影响。实施了一项实验，以比较刺激了现场感的虚拟现实体验环境与实验组。脑电图用于测量情绪唤醒，自我报告用于评估态度。临场感较高的实验组表现出较高的唤醒和对待雪橇的态度。尽管虚拟现实的大多数文献都集中在创建高保真虚拟环境上，但这项研究的结果强调了在人们体验虚拟现实的物理空间中创建沉浸式环境的重要性。作者进一步讨论了对学者和管理者的影响。