Extreme sports continue to grow and attract young adults. Research is needed to better understand what motivates athletes to participate in the adventure seeking of extreme sports beyond the need for thrills. The results of a survey utilizing a sample of young educated adults, those more likely to be able to fund adventure seeking, finds that those who are more innovative in the domain of extreme sports and who are less risk averse are more likely to participate in adventure seeking activities. The motivation to consume for status plays a key mediating role between innovativeness, risk aversion, and adventure seeking which suggests that status consumption is a vital individual difference variable in understanding and reaching the adventure seeking young adult. Furthermore, there is no difference by gender in the model tested. The implications for sport marketing managers and future research are discussed.

极限运动继续发展并吸引年轻人。需要进行研究以更好地了解促使运动员参与刺激极限运动的动机，而不仅仅是刺激。一项使用受过良好教育的年轻人的样本进​​行的调查结果表明，那些更有可能为寻求冒险活动提供资金的人发现，在极限运动领域更具创新性且对风险的厌恶程度较小的人更有可能参与冒险活动寻求活动。为地位而消费的动机在创新性，规避风险和寻求冒险之间起着关键的中介作用，这表明地位消费是理解和到达寻求冒险的年轻成年人的重要个体差异变量。此外，在测试的模型中，性别没有差异。