The purpose of this study was to explore nostalgia’s effect on MiLB spectators’ psychological, emotional, and behavioral responses. Mobile encephalography (EEG) headsets were used to monitor attendees’ neurological responses that may be indicative of nostalgia, while an ecological momentary assessment (EMA) permitted the capturing of spectators’ self-reported nostalgic levels. This approach allowed participants’ mental scores to be analyzed in relationship to their nostalgic occurrences. Brainwave frequencies emblematic of inward attention and arousal were significantly related with the number of instances spectators reported feeling nostalgic, which denote mental dispositions prevalent among attendees more prone to nostalgia. Moreover, PROCESS macro regression highlighted nostalgia’s ability to influence spectators’ behavioral intentions. Results also revealed environmental stimuli originating from sight, sound, and sociability to be especially prominent in triggering nostalgia. Overall, the study’s findings reveal unique characteristics present in baseball that render both immediate and enduring effects.

这项研究的目的是探讨怀旧情绪对MiLB观众的心理，情感和行为反应的影响。使用移动脑电图（EEG）头戴式耳机来监控与会者的神经反应，这可能表示怀旧之情，而生态瞬时评估（EMA）则可以捕获观众自我报告的怀旧水平。这种方法允许分析参与者的心理得分与其怀旧事件的关系。象征内向注意和唤醒的脑电波频率与观众报告感到怀旧的事例数量显着相关，这表示参与者中更容易怀旧的心理倾向。此外，PROCESS宏回归凸显了怀旧情绪对观众行为意图的影响。结果还表明，源自视觉，声音和社交能力的环境刺激在引发怀旧时尤为突出。总体而言，这项研究的发现揭示了棒球中独特的特征，这些特征既具有立竿见影的效果，也具有持久的效果。