Social live streaming services (SLSSs) have recently been introduced as a new type of synchronous social networking services for sport fans. Given the popularity of these innovations, the authors examined how the use of SLSSs can augment users’ social well-being and mitigate loneliness through the mechanisms of team identification, flow experiences, and satisfaction with SLSSs. To this end, the researchers collected data from 231 SLSS users who watched sport events over the SLSS platforms during the past 12 months. Results indicated that four types of gratification expectations positively influenced the users’ flow states. Among highly identified users with their preferred teams, affective gratification exerted the greater impact on the flow, predicting satisfaction with SLSSs. Such satisfaction enabled the users to enhance their social well-being and ease their feelings of loneliness. This study provides empirical evidence and new insights that elevate our understanding of SLSSs for sports content.

社交直播流服务（SLSS）最近已被引入，作为一种面向体育迷的新型同步社交网络服务。鉴于这些创新的普及，作者研究了SLSS的使用如何通过团队识别，流程经验和对SLSS的满意度的机制来增强用户的社会福祉并减轻孤独感。为此，研究人员从过去12个月内通过SLSS平台观看体育赛事的231位SLSS用户收集了数据。结果表明，四种类型的满足期望对用户的流量状态产生积极影响。在高度认可的用户及其首选团队中，情感满足感对流程产生了更大的影响，从而预测了对SLSS的满意度。这样的满足使用户能够增强他们的社交福祉并减轻他们的孤独感。这项研究提供了经验证据和新见解，可增进我们对体育内容SLSS的理解。