This study presents an application of the contingent valuation method for valuing medal winning success on a transnational basis to test whether more medals won equates to more utility. To achieve this aim, a research project was set up in five countries: Belgium, Finland, Japan, the Netherlands, and the United Kingdom. Respondents were asked to state their willingness to pay to avoid a large-scale reduction in government funding for elite sport, resulting in a 50% reduction in medals won at the Tokyo 2020 Olympics. Results show that willingness to pay for avoiding reduced medal winning performance differs significantly between countries with the more successful countries reporting higher willingness to pay values than the relatively less successful countries. This finding indicates that more medals won appears to be linked with more utility. The validity tests on the regression models were generally consistent with the theoretical expectations. Implications are discussed in terms of how governments can promote elite sport development while being conscious of the public's acceptability of such investment.

这项研究提出了一种或有的估值方法在跨国评估奖牌获得成功方面的应用，以检验是否获得了更多的奖牌等于更多的效用。为了实现这一目标，在五个国家设立了一个研究项目：比利时，芬兰，日本，荷兰和英国。要求受访者说出他们愿意支付的费用，以避免政府大量减少用于精英运动的资金，从而使在2020年东京奥运会上获得的奖牌减少50％。结果表明，为避免奖牌获得减少而付出的意愿在不同国家之间存在显着差异，其中，较成功的国家报告的支付意愿高于相对不那么成功的国家。这一发现表明，更多的奖牌似乎与更多的效用联系在一起。回归模型的有效性测试通常与理论预期相符。讨论的意义是在政府如何促进精英体育发展的同时，意识到公众对此类投资的接受程度。