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Customers’ acceptance intention of self-service technology of restaurant industry: expanding UTAUT with perceived risk and innovativeness
Service Business ( IF 5.236 ) Pub Date : 2020-09-11 , DOI: 10.1007/s11628-020-00425-6 Hyeon Mo Jeon , Hye Jin Sung , Hyun Young Kim
Service Business ( IF 5.236 ) Pub Date : 2020-09-11 , DOI: 10.1007/s11628-020-00425-6 Hyeon Mo Jeon , Hye Jin Sung , Hyun Young Kim
This study validates the unified theory of acceptance and use of technology (UTAUT) model, extended to include risk and innovativeness as additional factors, to identify antecedents that influence customers’ intention to adopt self-service technology at restaurants. Among UTAUT constructs, performance expectancy was the most important determinant of acceptance intention, followed by effort expectancy and social influence. Furthermore, individual innovativeness moderated the effects of social influence and perceived risk on acceptance intention. These findings are meaningful because incorporating information and communication technology (ICT) into food service settings expands the scope of food service research and provides practical implications.
中文翻译:
顾客接受餐饮业自助服务技术的意图:通过感知到的风险和创新来扩展UTAUT
这项研究验证了技术接受和使用技术(UTAUT)模型的统一理论,该模型已扩展为将风险和创新性作为其他因素,以识别影响顾客在餐厅采用自助服务技术的意愿的前因。在UTAUT构造中,预期绩效是接受意愿的最重要决定因素,其次是预期工作量和社会影响力。此外,个人创新减轻了社会影响和感知风险对接受意愿的影响。这些发现意义重大,因为将信息和通信技术(ICT)整合到食品服务环境中可扩大食品服务研究的范围并提供实际意义。
更新日期:2020-09-11
中文翻译:
顾客接受餐饮业自助服务技术的意图:通过感知到的风险和创新来扩展UTAUT
这项研究验证了技术接受和使用技术(UTAUT)模型的统一理论,该模型已扩展为将风险和创新性作为其他因素,以识别影响顾客在餐厅采用自助服务技术的意愿的前因。在UTAUT构造中,预期绩效是接受意愿的最重要决定因素,其次是预期工作量和社会影响力。此外,个人创新减轻了社会影响和感知风险对接受意愿的影响。这些发现意义重大,因为将信息和通信技术(ICT)整合到食品服务环境中可扩大食品服务研究的范围并提供实际意义。