This study applies the resource exchange theory and social exchange theory perspectives in examining the structural relationships among value-creating components, trusting beliefs, and platform loyalty. An online survey (N = 320) was implemented to collect data from American respondents. Structural equation modeling analysis was conducted to test the proposed hypotheses. Results showed that the value-creating components of platform quality, compatibility, market opportunity, and fairness except for convenience had significant positive effects on trusting beliefs. Trusting beliefs positively influenced both switching resistance loyalty. Subsequently, switching resistance loyalty positively influenced loyalty to the platform. Theoretical and practical implications of the results are discussed.

中文翻译：

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对等（P2P）平台业务模型：以Airbnb为例

本研究运用资源交换理论和社会交换理论的观点，考察了价值创造要素，信任信念和平台忠诚度之间的结构关系。进行了一项在线调查（N  = 320）以收集来自美国受访者的数据。进行了结构方程模型分析，以检验提出的假设。结果表明，除了便利性以外，平台质量，兼容性，市场机会和公平的创造价值的组成部分对信任信念具有显着的积极影响。信任信念对切换阻力忠诚度有积极影响。随后，切换电阻忠诚度会积极影响对平台的忠诚度。结果的理论和实践意义进行了讨论。