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The sound of music on the pocket: A study of background music in retail
Psychology of Music ( IF 1.904 ) Pub Date : 2020-09-21 , DOI: 10.1177/0305735620958472 Bryan Jun-Keat Choo 1, 2 , Thai-Shawn Cheok 1, 2 , David Gunasegaran 1 , Kum-Seong Wan 3 , Yuan-Sheng Quek 2 , Clare Shu-Lin Tan 3 , Boon-Kiat Quek 3 , Samuel Ken-En Gan 1, 2
Psychology of Music ( IF 1.904 ) Pub Date : 2020-09-21 , DOI: 10.1177/0305735620958472 Bryan Jun-Keat Choo 1, 2 , Thai-Shawn Cheok 1, 2 , David Gunasegaran 1 , Kum-Seong Wan 3 , Yuan-Sheng Quek 2 , Clare Shu-Lin Tan 3 , Boon-Kiat Quek 3 , Samuel Ken-En Gan 1, 2
Affiliation
Influences of background music on consumer behavior have economic potential for businesses. However, the precise parameters for manipulating these effects have remained elusive. In this study, the ...
中文翻译：
口袋里的音乐声：零售背景音乐研究
背景音乐对消费者行为的影响对企业具有经济潜力。但是，操纵这些效果的精确参数仍然难以捉摸。在这项研究中，...
更新日期：2020-09-21
中文翻译：
口袋里的音乐声：零售背景音乐研究
背景音乐对消费者行为的影响对企业具有经济潜力。但是，操纵这些效果的精确参数仍然难以捉摸。在这项研究中，...
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