Gestures are an underresearched but potentially significant aspect of organizational conduct that is relevant to researchers across a range of theoretical and empirical domains. In engaging the cross-disciplinary field of gesture studies, we develop and apply a protocol for analyzing gestures produced in naturalistic settings during ongoing streams of talk and embodied activity. Analyzing video recordings of entrepreneurial investor pitches, we work through this protocol and demonstrate its usefulness. While doing so, we also explore methodological tensions in gesture studies and draw out methodological arguments as they relate to the analysis of these fleeting and often intricate bodily movements. The article contributes a generally applicable protocol for the analysis of gestures in naturalistic settings, and it assesses the methodological implications of this protocol both for research on entrepreneurship and new venture creation and management and organization research more generally.

中文翻译：

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手势分析和组织研究：自然环境协议的开发和应用

手势是组织行为研究不足的方面，但可能具有重要意义，它与研究人员在一系列理论和经验领域均相关。在参与手势研究的跨学科领域时，我们开发并应用了一种协议，用于分析在进行中的谈话和具体活动过程中自然环境中产生的手势。通过分析企业家投资者宣传的录像，我们将研究此协议并证明其有用性。在这样做的同时，我们还探讨了手势研究中的方法论张力，并提出了方法论论证，因为它们与对这些短暂且通常是复杂的身体运动的分析有关。本文为自然环境下的手势分析提供了一种普遍适用的协议，