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Are Hybrid Pictorial Metaphors Perceived More Strongly Than Pictorial Similes?
Metaphor and Symbol ( IF 1.303 ) Pub Date : 2018-10-02 , DOI: 10.1080/10926488.2018.1549837
Amitash Ojha 1 , Elisabetta Gola 1 , Bipin Indurkhya 2
Affiliation  

ABSTRACT The present study examines the relationship between pictorial similes and hybrid pictorial metaphors. The results suggest that hybrid pictorial metaphors are perceived more strongly than pictorial similes when they are presented on their own and in corrective convention but not when they are verbalized. We argue that hybrid pictorial metaphors have transformational effects as the fusion of two concepts allow the reader to see one thing in terms of another. Juxtaposition in a pictorial simile merely suggests a search for similarity, which is not explicit. Results also showed that verbalized metaphor (X is Y) or the simile (X is like Y) forms are often used to convey a similar meaning and strength for pictorial simile and pictorial metaphor. However, in corrective scenarios participants are forced to reassess visual features: in this situation, pictorial metaphors are considered more strongly than pictorial similes even when they are verbalized.

中文翻译:

混合图像隐喻是否比图像明喻更强烈?

摘要 本研究考察了图画明喻和混合图画隐喻之间的关系。结果表明,混合图像隐喻比图像明喻在单独呈现和在纠正性惯例中呈现时更强烈,但在口头表达时则不然。我们认为,混合图像隐喻具有转化效果,因为两个概念的融合使读者能够从另一个角度看待一件事。图形明喻中的并列仅表示对相似性的搜索,这并不明确。结果还表明,口头隐喻(X is Y)或明喻(X is like Y)形式常用于表达图像明喻和图像隐喻相似的含义和强度。然而,在纠正方案中,参与者被迫重新评估视觉特征:
更新日期:2018-10-02
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