ABSTRACT People often use metaphors to discuss their financial prospects – for example, finding a fortune or searching for wealth. The purpose of the present research was to utilize conceptual metaphor theory to study the effect of metaphor use on money anxiety and spending intentions. Specifically, in three experiments, participants were randomly assigned to complete a word search puzzle where they either found the word fortune or where they searched but were unable to find the word wealth. The results revealed that the act of finding the word fortune in comparison to searching for wealth decreased concerns about money (Studies 1–3) and increased spending intentions (Study 3). These findings suggest how the activation of subtle money-related metaphors can influence attitudes and perceptions toward money.

中文翻译：

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与金钱有关的隐喻对财务焦虑和支出的影响

摘要人们经常使用比喻来讨论他们的财务前景——例如，寻找财富或寻找财富。本研究的目的是利用概念隐喻理论来研究隐喻使用对金钱焦虑和消费意愿的影响。具体来说，在三个实验中，参与者被随机分配完成一个单词搜索难题，他们要么找到了财富这个词，要么在他们搜索了但找不到财富这个词的地方。结果表明，与寻找财富相比，寻找财富一词的行为减少了对金钱的担忧（研究 1-3）并增加了消费意愿（研究 3）。这些发现表明，与金钱有关的微妙隐喻的激活如何影响对金钱的态度和看法。