Although there is extensive research in the field of services and lately on the internationalization of services, the topic of how service firms interact with society and political organizations, during their internationalization process, remains almost untouched. As an answer to the call for further research on the interaction between service firms, society and policy makers, this paper aims to advance the knowledge by proposing an integrative theoretical view. Dissimilar to the earlier research where each study stands on a specific theoretical discipline (economic, behavioural or political science), the proposed theoretical view asserts the need for an interdisciplinary approach. The integration of these three perspectives is vital since business, policy and society have different legitimacy and dependency grounds and yet their goals and objectives have been converging over the years. Isolating these disciplines from each other is, thus, not very helpful in advancing the knowledge and understanding the conditions, motives and consequences of multinational enterprises in foreign markets. Moreover, the internationalization of services and the extent of heterogeneity in service products/solutions, from banking to retailing and e-commerce, create new challenges that need for interaction between these parties; the three pillars of our society.

中文翻译：

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服务公司的国际化及其与社会政治主体的互动

尽管在服务领域以及最近对服务国际化方面进行了广泛的研究，但服务公司如何在其国际化过程中与社会和政治组织进行交互的主题几乎没有被触及。作为对进一步研究服务公司，社会与决策者之间相互作用的呼吁的回应，本文旨在通过提出综合的理论观点来提高知识水平。与早期的研究不同，在早期的研究中，每项研究都基于特定的理论学科（经济，行为或政治学），所提出的理论观点断言需要一种跨学科的方法。既然业务，政策和社会具有不同的合法性和依赖性基础，但多年来它们的目标一直在融合。因此，将这些学科相互隔离对增进知识和理解跨国企业在国外市场的条件，动机和后果不是很有帮助。此外，从银行业务到零售和电子商务，服务的国际化和服务产品/解决方案的异质性程度带来了新的挑战，需要各方之间进行互动；我们社会的三大支柱。服务的国际化以及从银行到零售和电子商务的服务产品/解决方案的异质性程度带来了新的挑战，需要双方之间进行互动；我们社会的三大支柱。服务的国际化以及从银行到零售和电子商务的服务产品/解决方案的异质性程度带来了新的挑战，需要双方之间进行互动；我们社会的三大支柱。