In this article we draw on Scandinavian institutionalism to argue that ideas act as imperatives for organizations’ communication, whereby differences between ideas can generate tensions that organizations must manage. We focus on transparency and consistency, ideas that frequently underpin organizational communication, but are mobilized by different problems and offer different solutions. An analysis of communication policy and strategy documents in 188 Swedish public agencies shows how transparency and consistency coexist, but are translated into local settings in divergent ways. The resulting tensions relate to the purpose of communication, roles of organizational actors and of media, and stakeholder identities. Tensions are managed using three strategies: firewalling, ranking, and compromising. The findings show that ideas are fundamental to organizational communication, but that organizations also contribute to transformations and hybridizations of ideas. We suggest further analyses of interactions among institutions, organizations, and communication, particularly of how the translations of ideas generate tensions that must be resolved.

中文翻译：

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在不同思想的制度下进行交流：瑞典的公共机构如何处理透明度和一致性之间的紧张关系

在本文中，我们借鉴斯堪的纳维亚制度主义，论证思想是组织沟通的必要条件，思想之间的差异会产生组织必须管理的紧张局势。我们关注透明度和一致性，这些想法经常是组织沟通的基础，但被不同的问题所调动并提供不同的解决方案。对 188 个瑞典公共机构的传播政策和战略文件的分析显示了透明度和一致性如何共存，但以不同的方式转化为当地环境。由此产生的紧张关系与沟通的目的、组织参与者和媒体的角色以及利益相关者的身份有关。使用三种策略来管理紧张局势：防火墙、排名和妥协。研究结果表明，思想是组织沟通的基础，但组织也有助于思想的转变和混合。我们建议进一步分析机构、组织和交流之间的相互作用，特别是思想的翻译如何产生必须解决的紧张局势。