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Strengthening the Tie: Creating Exchange Relationships That Encourage Employee Advocacy as an Organizational Citizenship Behavior
Management Communication Quarterly ( IF 2.175 ) Pub Date : 2018-06-27 , DOI: 10.1177/0893318918783612
Justin A. Walden 1 , Catherine Y. Kingsley Westerman 1
Affiliation  

This study investigates the communication elements within organizations that enhance social exchanges and influence an individual’s willingness to spread positive information about their employer. Findings from a survey of employees in a United States–based health care organization (N = 223) indicate that organizational commitment mediates the relationship between employee-centered internal communication by organizations and employee advocacy. Employees with strong organizational commitment perceive that their organization values the exchange relationship, and employees, in turn, report they are likely to take extra steps to support their organization. To encourage organization-supportive employee advocacy behavior, organizations should engage in open and supportive communication with employees and cultivate lasting relationships with them.

中文翻译:

加强联系:建立鼓励员工倡导作为组织公民行为的交流关系

本研究调查了组织内促进社会交流并影响个人传播有关其雇主的积极信息的意愿的沟通要素。对美国一家医疗保健组织(N = 223)员工的调查结果表明,组织承诺在组织以员工为中心的内部沟通与员工倡导之间起到中介作用。具有强烈组织承诺的员工认为他们的组织重视交换关系,而员工则表示他们可能会采取额外措施来支持他们的组织。为了鼓励支持组织的员工倡导行为,组织应该与员工进行开放和支持的沟通,并与他们建立持久的关系。
更新日期:2018-06-27
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