This study unpacks the complex relationship between corporate–nonprofit partnerships, corporate social responsibility (CSR) communication, and stakeholder evaluations of fit. We move beyond the fundamental question of whether partner fit matters to questions about what types of messages matter, under what conditions, and to whom. We conducted an online experiment (N = 966) to test created fit messages’ ability to influence stakeholder perceptions of corporate–nonprofit partnership fit. Grounded in the symbiotic sustainability model, we find that created fit messaging results in stakeholders having more favorable evaluations of corporate–nonprofit partnership fit. However, we also identify differences in the effectiveness of created fit messaging across potential partnerships. In addition, we find, beyond message type and level of partner congruity, the degree of CSR activism influences stakeholders’ responses to created fit messaging in counterintuitive ways.

中文翻译：

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CSR 信息重要吗？理清企业与非营利合作伙伴关系、创建合适的信息和激进主义评估之间的关系

本研究揭示了企业与非营利组织的伙伴关系、企业社会责任 (CSR) 沟通和利益相关者的适合度评估之间的复杂关系。我们超越了合作伙伴是否合适的基本问题，转向了关于什么类型的信息、在什么条件下以及对谁重要的问题。我们进行了一项在线实验 (N = 966) 来测试创建的契合信息影响利益相关者对企业与非营利组织合作契合度看法的能力。以共生可持续性模型为基础，我们发现创造合适的信息会导致利益相关者对企业与非营利组织的合作契合度有更有利的评价。但是，我们还发现了潜在合作伙伴之间创建的合身消息传递有效性的差异。此外，我们发现，除了消息类型和合作伙伴一致性水平之外，