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Strategic reframing as a multi-level process enabled with scenario research
Long Range Planning ( IF 7.825 ) Pub Date : 2020-10-01 , DOI: 10.1016/j.lrp.2019.101933
Malobi Mukherjee , Rafael Ramirez , Richard Cuthbertson

Abstract This paper examines how the scenarios approach enables reframing. Strategic reframing enables individuals to challenge current assumptions and to think afresh about future possibilities, which matters when the context in which strategy operates becomes turbulent. In trying to make sense of the mechanics of reframing created by scenarios intervention we identified specific attributes of a two-way displacement created by scenario research which enables managers to reframe. The first displacement re-centered attention on the macro level uncertainties and reframed both the future macro and meso-levels through iterative interactions without direct reference to the existing micro level. The second displacement involved iterations between the meso and micro-levels to explore future implications at the micro level without requiring immediate action. Drawing on the scenario workshop data and secondary data collected before and after the scenario workshop we propose a process map which highlights the step by step manner in which the scenarios research design enabled the displacement and resultant multi-level reframing. We find that the ‘time travel’ facilitated by scenarios research provides a future safe space within which the multi-level displacements and subsequent reframing occurs and thereby furthers our understanding of how strategic reframing can overcome micro level myopia when done with the scenarios research process.

中文翻译:

战略重构作为一个多层次的过程,支持情景研究

摘要 本文研究了场景方法如何实现重构。战略重构使个人能够挑战当前的假设并重新思考未来的可能性,这在战略运作的环境变得动荡时很重要。在试图理解由情景干预创建的重构机制时,我们确定了情景研究创建的双向置换的特定属性,使管理者能够重新构建。第一次置换将注意力重新集中在宏观层面的不确定性上,并通过迭代交互重新构建未来的宏观和中观层面,而没有直接参考现有的微观层面。第二次置换涉及中观和微观层面之间的迭代,以探索微观层面的未来影响,而无需立即采取行动。利用情景研讨会之前和之后收集的情景研讨会数据和二手数据,我们提出了一个流程图,该流程图突出了情景研究设计实现位移和由此产生的多层次重构的逐步方式。我们发现,情景研究促进的“时间旅行”提供了一个未来的安全空间,在该空间内发生多层次位移和随后的重构,从而进一步了解在完成情景研究过程后,战略重构如何克服微观近视。利用情景研讨会之前和之后收集的情景研讨会数据和二手数据,我们提出了一个流程图,该流程图突出了情景研究设计实现位移和由此产生的多层次重构的逐步方式。我们发现,情景研究促进的“时间旅行”提供了一个未来的安全空间,在该空间内发生多层次位移和随后的重构,从而进一步了解在完成情景研究过程后,战略重构如何克服微观近视。利用情景研讨会之前和之后收集的情景研讨会数据和二手数据,我们提出了一个流程图,该流程图突出了情景研究设计实现位移和由此产生的多层次重构的逐步方式。我们发现,情景研究促进的“时间旅行”提供了一个未来的安全空间,在该空间内发生多层次位移和随后的重构,从而进一步了解在完成情景研究过程后,战略重构如何克服微观近视。
更新日期:2020-10-01
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