ABSTRACT

This study examines the influence of student-university identification on student’s advocacy intentions directly and indirectly through student satisfaction and student trust and investigates the moderating role of students’ gender. Drawing upon a sample of (n = 741) undergraduate students from different Spanish universities and using structural equation modeling, the results showed that student-university identification, student satisfaction, and student trust are key influential factors in determining student’s advocacy intentions. The results also confirm the presence of the significant indirect effect of student-university identification on student’s advocacy intentions via student satisfaction and student trust. The results of multigroup analysis supported the significance of the difference between male and female students in the influence of student-university identification and student satisfaction on student’s advocacy intentions.

摘要

本研究通过学生满意度和学生信任来检验学生-大学认同对学生倡导意图的直接和间接影响，并调查学生性别的调节作用。抽取样本 ( n = 741) 来自西班牙不同大学的本科生，并使用结构方程模型，结果表明，学生对大学的认同、学生满意度和学生信任是决定学生倡导意图的关键影响因素。结果还证实了学生-大学认同通过学生满意度和学生信任对学生倡导意图的显着间接影响。多组分析的结果支持了男女学生的差异在学生大学认同感和学生满意度对学生倡导意愿的影响方面的显着性。