ABSTRACT

Consumers are constantly searching for new experiences that provide more than just a product or a service. A cup of coffee is not just a cup of coffee. The atmosphere surrounding the coffee experience is a matter of ever greater importance to consumers. Along with an increased demand for experiences, the lecture hall has also become a setting where students expect to be entertained and engaged. This article looks into how value created through co-creation and mutual resource exchange can contribute in higher educational experiences. The article also explores how implementing tools from marketing can promote learning experiences. This study is based on focus group interviews, evaluations and observations. The findings show that co-creation of values can contribute to students perception of learning. By linking theories of marketing and higher education, the article contributes to new ways of thinking that focuses on co-creation of value in a teaching-learning context.

摘要

消费者一直在寻找新的体验，这些体验提供的不仅仅是产品或服务。一杯咖啡不仅仅是一杯咖啡。对于消费者来说，咖啡体验的气氛越来越重要。随着对体验的需求增加，演讲厅也成为学生期望获得娱乐和参与的场所。本文探讨了通过共同创造和相互资源交换创造的价值如何在高等教育经验中发挥作用。本文还探讨了营销的实施工具如何促进学习经验。这项研究基于焦点小组的访谈，评估和观察。研究结果表明，价值观的共同创造可以促进学生对学习的感知。