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Closing the loop: co-designing with students for greater market orientation
Journal of Marketing for Higher Education ( IF 3.906 ) Pub Date : 2020-05-30 , DOI: 10.1080/08841241.2020.1757557
Mollie Dollinger 1 , Jessica Vanderlelie 1
Affiliation  

ABSTRACT

Changing factors in the higher education context such as expansion and increased marketization have sparked interest in how universities can co-create and partner with students. However, while numerous articles discuss the importance or benefits of collaboration between students and staff, less attention has been placed on the explicit approaches to support partnership. This paper will outline an approach and discuss the benefits of integrating co-design into university service practice. Using a student-staff design thinking workshop model called ‘CoLabs', we will outline how co-creation with students can help university staff generate new ideas and solve ongoing issues. Activities to assist co-design with students, including storyboarding, are also summarized as well as authentic case studies of where co-design practices have helped drive change. The aim of this work is to provide the sector with an example of usable techniques to support co-design practices with students and reinforce the benefits of implementation of co-design in higher education.



中文翻译:

闭环:与学生共同设计以获得更大的市场导向

摘要

高等教育环境中不断变化的因素,如扩张和市场化程度的提高,引发了人们对大学如何与学生共同创造和合作的兴趣。然而,虽然许多文章讨论了学生和教职工之间合作的重要性或好处,但很少有人关注支持伙伴关系的明确方法。本文将概述一种方法并讨论将协同设计融入大学服务实践的好处。我们将使用一个名为“ CoLabs”的工作人员设计思维研讨会模型,概述与学生的共创如何帮助大学教职员工产生新想法并解决当前的问题。协助与学生共同设计的活动,包括故事板,还总结了协同设计实践在哪些方面有助于推动变革的真实案例研究。这项工作的目的是为该部门提供一个可用技术示例,以支持与学生的协同设计实践,并加强在高等教育中实施协同设计的好处。

更新日期:2020-05-30
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