Because the lack of consensus on defining knowledge, coupled with its associated knowledge iceberg phenomenon, is a key barrier to effectively managing dispersed knowledge in the Internet-driven cross-cultural business model (CBM), we synthesised an ontological and epistemological understanding with the view of existential phenomenology, proposing a “dynamic hierarchical system of knowledge” and three primary knowledge iceberg archetypes as metaphors of cognitive variances in this context. Theoretically, this integrative perspective enriches the philosophical grounds of knowledge by transcending individual subjectivity to achieve a universal understanding of the objectivity of knowledge, thus contributing to the literature at the intersection of international business and knowledge management domains. It also responds to the calls for addressing larger, urgent problems by associating the social phenomena of reality to theoretical development. From a practical standpoint, this research is instrumental in enabling international leaders and managers to identify the cultural impediments to fulfilling their knowledge management objectives in CBMs.

因为在定义知识方面缺乏共识结合其相关的知识冰山现象，是在互联网驱动的跨文化商业模型（CBM）中有效管理分散知识的主要障碍，我们从存在现象学的角度综合了本体论和认识论的理解，提出了“动态的知识分层体系”和三种主要的知识冰山原型，作为这种背景下认知差异的隐喻。从理论上讲，这种整合视角通过超越个人主观性来获得对知识客观性的普遍理解，从而丰富了知识的哲学基础，从而为国际商务和知识管理领域的交汇处做出了贡献。它还响应了解决更大的问题的呼吁，通过将现实的社会现象与理论发展联系起来来解决紧迫的问题。从实践的角度来看，这项研究有助于使国际领导人和管理者识别出实现其建立信任措施知识管理目标的文化障碍。