当前位置: X-MOL 学术J. Cult. Econ. › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Technological change and managerial challenges in the movie theater industry
Journal of Cultural Economics ( IF 2.464 ) Pub Date : 2020-01-06 , DOI: 10.1007/s10824-019-09374-z
Charles B. Weinberg , Cord Otten , Barak Orbach , Jordi McKenzie , Ricard Gil , Darlene C. Chisholm , Suman Basuroy

The recent rise of digital technology in the delivery of entertainment casts doubt among industry stakeholders on whether movie theaters will continue to be the primary channel of the release of motion pictures. Despite the growth of competing outlets due to the spread of digitalization, we argue that the movie theater industry may benefit from digital technologies as well. Enhancing the cinemagoing experience, better matching of the cinemagoing experience to consumer preferences, and improving capacity utilization are crucial if movie theaters are to continue having a pivotal role in the distribution of filmed entertainment. In particular, our data analysis demonstrates that the use of new digital technologies and “big data” may be one way to turn the current threats into future opportunities for movie exhibitors. Therefore, managerial strategies that aim to raise the value proposition of theaters by enhancing the cinemagoing experience, and that boost adaptability to rapidly changing consumer preferences about how and when they view filmed entertainment, ought to be studied and implemented.

中文翻译:

电影院行业的技术变革和管理挑战

最近数字技术在娱乐交付方面的兴起使行业利益相关者怀疑电影院是否会继续成为电影发行的主要渠道。尽管由于数字化的普及,竞争性网点的增长,我们认为电影院行业也可能受益于数字技术。如果电影院要继续在电影娱乐的分销中发挥关键作用,那么提升观影体验、更好地将观影体验与消费者偏好相匹配以及提高产能利用率至关重要。特别是,我们的数据分析表明,新数字技术和“大数据”的使用可能是电影放映商将当前威胁转化为未来机遇的一种方式。所以,
更新日期:2020-01-06
down
wechat
bug